Alexa Mazzarello

Who printed it?
I printed with PIKTO based in Toronto, Canada.

Who designed it?
My rep and photo consultant Monashee did the image selection, layout and pagination –

Tell me about the images?
The book was created around the concept of β€œsummer”. Given the time of year and that one of my ideal clients is swimwear, we wanted to showcase this through imagery and capture the dreamy feeling of summer. The packaging was chosen to echo this feeling with a reflective and shiny blue bubble mailer to elicit the feeling of diving into a pool, having it open onto the cover of the woman in a pool.

How many did you make?
I made 30 and sent them to a very targeted and specific sector of my list. It was meant to be special and tailored to them.

How many times a year do you send out promos?
This is the second promo I’ve sent out this year. I’m planning on sending one more this year, making it three total.

Do you think printed promos are effective for marketing your work?
I do. I think it’s important to show printed work to really showcase a theme or body of work. It’s also important to me to create an experience for the person receiving it. I think it helps guide them in how I want them to experience my work – that’s my favourite part.

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