The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Zach Anderson

Bobbi Wendt has been consulting with Photographer /Director Zach Anderson for several years and they collaborated on a personal project using Bobbi’s oversized vintage flag.  Bobbi mailed Zach her flag and suggested that he pack it with his gear so when an opportunity presented, he could make photos utilizing this beautiful prop so we could use the images to promote Voter Registration and Voting in future elections…everything from City Council to President.

Bobbi came up with the headline  “Vote like your life depends on it.  Because it does.”

John Kehe designed the layouts for the social media campaign and the project continues to evolve.

Everybody please make sure you’re registered and Vote.  A thriving Democracy requires the participation of We the People.


To make sure you are registered to vote, click here

Or if you need to register, click here

To see more of Zach’s work, click here.


Zach Anderson is represented by Candace Gelman Associates.


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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