Andrew Kemmis

Who printed it?
It was printed by Newspaper Club.

Who designed it?
I did the design work myself. I have a pretty solid background in publication design so looked at this promo as a fun personal challenge. And I was eager to give the newspaper format a shot. I really like it.

Tell me about the images?
For the past four years I have been the lead photographer and photo team manager for VidCon US, a rather large and massively popular convention that takes place in Anaheim, CA each summer. Last year I think there were about 30,000 people in attendance. Each year the photo goal is a bit different, but usually it boils down to visually capturing the spirit of the convention. Seeing as how the audience tends to be mostly tweens and teens, there is never any lack of energy or excitement or pure, unbridled fun happening. It’s probably an exaggeration, but when I am there I constantly feel like I’m witnessing the front row of a Beatles concert. The days are long, but throughout the multi-day event I photograph everything from panel discussions to keynote speeches to spontaneous dance parties to arena concerts. There’s even a mock prom at the end that is outta’ this world. I absolutely love the energy, the variety and the access I have to it all.

Last year (VidCon 2018) the creative team at VidCon had a different idea for the images they wanted. Rather than repeat the same strategy of several photographers simply covering the event, we sent one shooter out to cover specific activations and general hype, and decided to have me set up a portrait studio in the back of house area, where all of the big name YouTube creators would be entering the building. VidCon’s COO, Colin Hickey had the brilliant idea of having a variety of animals on hand to entice the creators over to me … and it worked like crazy. So I found myself in the back corner of a huge convention center with some of YouTube’s biggest names … and puppies, goats, pigs, and bunnies. Absolutely surreal. I am completely in love with the experience and the images I created. Here is a link to a gallery of some of them:

How many did you make?
I made 50 of these.

How many times a year do you send out promos?
I send out promos about 1-2 times per year.

Do you think printed promos are effective for marketing your work?
I do think printed promos are effective. In my eyes, marketing always takes a multi-pronged approach, and print is a very strong and important part of the equation.

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