Who designed it?
Who edited the images?
I edited the images.
How many did you make?
How many times a year do you send out promos?
I send postcards throughout the year, 3-5 per year. I try to print more cohesive promos/zines 1-2 times per year.
The postcard promo was a teaser for this zine, what is this publication about?
This publication is about the Spectacle that is the Tour de France. My focus was NOT on the racers, but instead it’s a look at the whole thing. The colors, the landscape, the human spectacle, and even some dudes in lycra.
Tell me about your marketing strategy for the mail/ and the 20 page zine.
The strategy is to keep my brand consistent. To put out the work I’m most proud of. To continue to showcase the work that I believe is the most significant and could be most valuable to potential clients. I sent out 3 postcards leading up to the main piece to ‘tease’ the project. I’m launching the project on my site and making the zine for sale at quesofrito.com