The Art of the Personal Project: Andy Reynolds

- - Personal Project

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Andy Reynolds

7-11 Admiral

7-11 Charlston

7-11 Eskandar

7-11 Ewing

7-11 Jagdish

7-11 Jasgdish II

7-11 Jay

7-11 Sandy

7-11 Singh

7-11 Travis

7-11 Wynona

How long have you been shooting?
Pro – 14 years

Are you self-taught or photography school taught?
Self taught

With this particular project, what was your inspiration to shoot it?
There was a ‘day in life’ photo event for PCNW I wanted to contribute to so I just started driving around at night looking for something to photograph. All I had was a camera and sticks. I wanted people in it but had no lights. As I was passing a brightly lit 7-11 the idea just hit me. So that night I shot at a half dozen places – a few places turned me down. But the prints earned the Center some money and the feedback from the images was enthusiastic so I continued it.

How many years have you been shooting this project before you decided to present it?
I liked this idea right away so I photographed several more clerks and put it on my site. I try to get them still when I travel.

How long do you spend on a personal project before deciding if it is working?
I’ll try to make a small collection of images then proceed if it seems to be working. But if it’s personal, you’ll probably try to always make it work.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
Nervous and never knowing if it’s as acceptable as the commercial stuff. At the same time it’s for yourself so you can have a freedom with it. I think it has to make sense with my other portfolio images kind of relaying the fact that it’s an Andy R photo. My portfolio is mostly personal.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
I add to my tumblr blog and instagram.

If so, has the work ever gone viral and possibly with great press?
Nope, but one day…

Have you printed your personal projects for your marketing to reach potential clients?
Yes. I used some from a series of ‘waist-ed’ shots and also some ‘anonymous’ pieces.

Artist Statement about Clerks of 7-11

Love them or hate them at some late hour you will probably come across one of these clerks.

The following are some complaints to Consumer Affairs regarding other 7-11 Clerks from across America. My subjects were forthcoming and pleasant.

Every single 7-Eleven has a rude employee behind the counter that doesn’t know how to provide customer service it seems. The 7-Eleven on Roscoe Blvd in Canoga Park, CA has a rude employee. He is a man and looks miserable and mean. All he does is give you this look of hatred and stare at you the whole time you’re in the store. And then when you pay at counter, he never says thank you or have a nice day, nothing, not a word. He is creepy and they need to get rid of him.

My husband was pumping gas at 7 Eleven and I needed to use the washroom. I went into the store to do so. There were 3 different signs saying how the washroom is always clean and if it is not clean, to alert the employee on duty. When I walked into the public washroom, I was just about sick when I saw the toilet. The seat was covered in dried urine. Needless to say, I obviously could not use that washroom. I went to talk to an employee and voice my complaint. I tried to tell her my concern, she cut me off mid sentence and then she walked away. I cannot believe the horrible customer service. I don’t wish to return to that store.

My boyfriend gave the cashier ten dollars for his gas pump and charged it on the pump to the people who were ahead of him in line. He went in afterwards because the pump wasn’t working and the man said, “Oh, there’s nothing I can do,” even though he knew what he did. I called this man after we left because my boyfriend didn’t know what else to do and I demanded a refund for his hard earned money, in which none was given.

I went in to this 7-11 store to purchase a drink. I brought it to the counter and the lady rung it up I asked her how come the prices differ a lot? She said you’re a complainer. I said if that’s what you think. Then she patted me on the stomach and said your fat. I was shocked and walked out very upset. I got in my car with ny friends and left.
This occurred on Jan 10th I also called the 1800 number that I got of the internet and the person I spoke to said someone from the local office in Melville will call me I never received a call. Every day since this event I haven’t been able to stop thinking about it makes me very upset. I also can’t even go to that 7-11 being afraid on what is going to be said to me.Since this happened on my birthday I won’t ever be able to forget this forever.

Andy Reynolds

Once a gaffer in the spoiled world of blockbuster budgets, unending craft service and larger- than-life film crews, Andy walked away for the chance to really learn photography. Setting up shop in NYC, Andy worked for funny guys and fashiony guys. Although perfect for portfolio building, the city wasn’t ideal for family building; thus, Andy headed west. Settling amongst Seattle’s rain-battered hills of fleece and Starbucks, Andy finally found himself with the time, space and budget to create his own brand of imagery. Combining 15 years of experience with an impressive collection of awards and the full-blown belief that the image is the most vital part of photography, Andy continues to craft high-end concepts for clients and of course, fun.  http://andyreynolds.com


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

Comments are closed.