Robert Wright delivers a couple smart posts on the business of photography and that oh so important part, many photographers overlook, making sure you treat it like a business. He’s got some strategies for dealing with the current state of affairs which amounts to a stagnant day rate and thinly padded expenses.
I agree with much of what he says even though I’m a part of “THEM.”
He talks about working within the system but using whatever advantages you can to create positive cash flow. I’d say the biggest point to come out of it is that idea of renting equipment. There’s hardly a photographer that I hire anymore that doesn’t charge me to rent equipment. Hell, I just paid a $7,000 rental bill but what am I going to do about it, nobody owns equipment anymore and if they do they rent it to me. It’s only fair.
He also brings up the editorial photographers group (EP) which failed to turn editorial photography into a viable business but I will add likely mitigated the level of damage that was about to happen. I personally learned a ton from what I read on the website back then and many photographers that I dealt with changed their business practices for the better. I even cribbed off the contracts when writing and trying to understand a few of my own.
The big downside for me was that anyone with a camera was suddenly using the EP attitude to badger me into paying higher rates and signing their contract terms and the reality was they didn’t have the skills as a photographer to make those demands.
The barrier to entry in the editorial market has always been that you can’t make a living at the bottom of the market and now the middle of the market is completely flooded with photographers making it impossible to specialize in editorial photography. This can’t be good and I really don’t have a solution at the moment but at least Robert has a strategy for dealing with it.