The Art of the Personal Project: The Voorhes

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  The Voorhes

Regarding the project,

Plaster & Bone began as a meditation on addiction.

We all have our vices. Some are innocent and some are brutally self- destructive. But as a society, a global society, we are raging addicts with no concept of control or consequence. Much like the way tobacco creates a body that can’t sustain life, humanity’s addictions to oil and coal compounded with the rapidly growing human population seems doomed to destroy its self.

It sounds dramatic, but can you deny it?

We are living in a glimmering golden age, yet we can all see what’s on the horizon.

***

Regarding the experience,

This project has been an outlet to express themes of anxiety, decay, famine and hopelessness. But also, it has been a venue to explore more traditional imagery at a time when we spend so much of our energy on contemporary visuals. Given that there were no rules, I was able to explore and play. I could re-shoot an image again and again on my own timeline, or abandon a direction if it wasn’t working. That is a luxury I’m not used to. This was the first time in years that I put so much energy into not just testing an idea, or technique or exploring something for a specific project or portfolio development. This body of work exists for no reason other than to exist. Yet, I’m so happy to have put the energy into creating this body of work, and I look forward to developing it in the future. Or maybe not! That’s the freedom of the personal project.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

Suzanne Sease

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