The Daily Promo – Tony Luong

- - The Daily Promo

Tony Luong

Who printed it?
Linco Printing in New York.

Who designed it?
My partner, Emily Luong. The process usually starts with me making small prints, shuffling them around, going back into old pictures or printing new ones out. One difficult part about the design is figuring out how each image ends up on the page as the top right image is always the same size and in the same spot so the rest of the layout is kind of dictated by how everything falls from there. The other challenge is working with scale and how each image talks to one another and of course the biggest task is defining the ethos of the piece all the while making it seem like it is effortless. I am most surprised by how different the final piece looks than how I imagine it will be when the process initially starts.

Tell me about the images?
It’s a mix of commissioned and personal work.

How many did you make?
400

How many times a year do you send out promos?
I have been sending these posters once a year at the beginning of spring for the last few years. I also do email newsletters twice or so a year.

Do you think printed promos are effective for marketing your work?
Definitely. I have received some very thoughtful and nice responses about these. I also think it is beneficial to see work printed regardless.

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