Is Havas hiring influencers at all and if so, how do they find them? How many followers does someone need to have in order to be considered an influencer?
We are hiring a lot of influencers! Our creatives find them directly on Instagram, sometimes they give me the person’s Instagram handle and I have to dig to find contact info or a website. I’ve seen influencers with anywhere from 50k-500k followers, it depends on if we’re paying for their influence or just hiring them as a photographer. Lately, I’ve been suggesting that photographers increase their following and post their work on Instagram. They should be using Instagram as just another portfolio tool, it’s a great way to show a cohesive body of work. Start a separate personal account for dog and kid pics.
Do you think this trend is going to continue or so you see signs of it evolving?
I think hiring influencers as photographers is a trend, the technical ability and production sense that photographers bring to the table is worth so much more. I think it’s going to take a while for clients to see it since a lot of them are just starting to get their feet wet in this medium.