Who printed it?
Newspaperclub of the UK. They are a news bureau and they print traditional and digital on news print stock. They have begun to introduce a cleaner/brighter stock to offer a snappier color and sharpness. Still having the properties of newsprint. I loved the alternative approach and giving modern images a throwback to something nostalgic or reminiscent of a slowly dying print industry (newspapers).
Who designed it?
Art Director and Designer Marek Hosek of Boulder CO. He was an Chicagoan and moved out west a year or so ago. A friend and colleague. I went to him for guidance and an approach I would not think of. Amazing talent and offered this format when I suggested I wanted to explore Newsprint. He is a fantastic idea guy and I knew his collaboration would allow alternative process as well as unconventional ideas.
Who edited the images?
The editing (like my site) was done primarily by me and Marek. I made a collection of product ideas and concepts to Marek and he suggested this layout and image selection.
How many did you make?
I went for the traditional “digital tabloid” @ 52gsm. 200 pcs @ 4 pages. I’m in the process of creating another sample like it with different and new work. Piece included a embossing stamp that we created to stamp at leisure on the piece, on envelopes and biz cards. Also a rubber stamp of Doug Human Photo to add yet another stamp/design treatment.
How many times a year do you send out promos?
This piece is first run of small series of promos. I had it printed and by the time I had all of my design and mailing snafus taken care of, I didn’t begin sending until early this summer. (Had an envelope printed and created; USPS suggested this as a no go in terms of mailing success because of placement of addresses and return). Transitioned into a black envelope. About every quarter or so and keeping enough on hand for leave behinds of which this has had more success.