The Daily Promo – Doug Human

- - The Daily Promo

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Doug Human


Who printed it?

Newspaperclub of the UK.  They are a news bureau and they print traditional and digital on news print stock.  They have begun to introduce a cleaner/brighter stock to offer a snappier color and sharpness.  Still having the properties of newsprint.  I loved the alternative approach and giving modern images a throwback to something nostalgic or reminiscent of a slowly dying print industry (newspapers).

Who designed it?
Art Director and Designer Marek Hosek of Boulder CO.  He was an Chicagoan and moved out west a year or so ago.  A friend and colleague.  I went to him for guidance and an approach I would not think of.  Amazing talent and offered this format when I suggested I wanted to explore Newsprint.  He is a fantastic idea guy and I knew his collaboration would allow alternative process as well as unconventional ideas.

Who edited the images?
The editing (like my site) was done primarily by me and Marek.  I made a collection of product ideas and concepts to Marek and he suggested this layout and image selection.

How many did you make?
I went for the traditional “digital tabloid” @ 52gsm.  200 pcs @ 4 pages.  I’m in the process of creating another sample like it with different and new work.  Piece included a embossing stamp that we created to stamp at leisure on the piece, on envelopes and biz cards.  Also a rubber stamp of Doug Human Photo to add yet another stamp/design treatment.

How many times a year do you send out promos?
This piece is first run of small series of promos.  I had it printed and by the time I had all of my design and mailing snafus taken care of, I didn’t begin sending until early this summer.  (Had an envelope printed and created; USPS suggested this as a no go in terms of mailing success because of placement of addresses and return).  Transitioned into a black envelope.  About every quarter or so and keeping enough on hand for leave behinds of which this has had more success.

Heidi Volpe

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