The Daily Promo – Mark Peterman

- - The Daily Promo

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Mark Peterman

Who printed it?
Next Day Flyers

Who designed it?
I designed it myself. I have a background in design and that was my major in art school. Having experience in layout and a design sensibility has become quite useful for my promotional efforts over the years as a photographer.

Who edited the images?
I edited the content myself although I do have a small group of photo industry friends who I consult on a regular basis regarding promo pieces and editing on projects.

How many did you make?
This last postcard was a run of 750. I sent out 650 and usually keep the remaining stock for leave-behinds for in-person meetings.

How many times a year do you send out promos?
I try to send out a minimum of 3 printed pieces a year and 4-5 email promos a year.

What was the postcard based on?
This postcard was based on an editorial assignment that I shot for The Atlantic. It was a great assignment where I traveled around the country to photograph a cover story that would find the ‘American Futures’ that tell an alternate, positive story to the message put out by mainstream news today. The story appeared in the March 2016 edition of the magazine.

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Shortly after the story appeared in the magazine I knew that I wanted to create a promo piece from the project. Because the content was sprawling, I had a lot of material to edit down and wanted to tell the story of the editorial project but also feature everything that I do well: constructing narratives with portraiture, landscapes and reportage. There were several different layouts that I tried, drawing on past promo pieces but didn’t seem to work. I kept reworking the design while looking for a new way to present the material that was unique to the diverse content. After numerous revisions I finally I settled on a gridded layout where the images could play off each other to create an overall feel that supported the images in the right way.

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Heidi Volpe

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