Creative Calls Are Crucial

- - Working

Creative calls are a crucial part of the process and can shape opinions along the way. I go into each bidding process knowing that we could end up with any of the three shooters. Work alone probably won’t get the award; it’s very much about what you bring to the table on the creative calls & development, and of course how the numbers fall. I don’t think it would be doing anyone any favors to say they’re recommended shooter only to have a job potentially award to one of the other photographers also being considered.

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