Promos Of The Year 2015 – Booklet

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promooftheyear2015

There seem to be 7 popular types of promos (postcard, pack-of-singles, multi-panel, foldout, newsprint, zine and booklet). Of all 7 the booklet is the most difficult to get right. The printing and design need to be at a certain level to appeal to the advertising and editorial community but the real killer is the edit. Get it down to the best images, making a great sequence and stopping while you are ahead are all hallmarks of a great promo booklet. Here are many that I found compelling in 2015:

Mattia Balsamini

https://www.instagram.com/mattiabalsamini/

 

2015-03-31_1427818491

2015-03-31_1427818546

2015-03-31_1427818583

2015-03-31_1427818833

2015-03-31_1427818882

 

Matt Sayles

https://www.instagram.com/msayles/

 

2015-03-24_1427225500

2015-03-24_1427225554

2015-03-24_1427226024

2015-03-24_1427226088

 

Kyle Johnson

https://www.instagram.com/KJPhotos1022/

 

2015-03-31_1427820317

2015-03-31_1427820364

2015-03-31_1427820419

2015-03-31_1427820798

2015-03-31_1427820833

2015-03-31_1427821607

 

Angela Cappetta

https://www.instagram.com/angelacappetta/

 

2015-04-07_1428422979

2015-04-07_1428423040

2015-04-07_1428423076

2015-04-07_1428423125

 

Elizabeth Weinberg

https://www.instagram.com/eliz/

2015-04-14_1429025520

2015-04-14_1429025612

2015-04-14_1429025669

2015-04-14_1429025700

2015-04-14_1429025754

 

Richard Schultz

https://www.instagram.com/rschultzphoto/

 

2015-04-23_1429817775

2015-04-23_1429817809

2015-04-23_1429817861

2015-04-23_1429817899

2015-04-23_1429818023

2015-04-23_1429818080

 

Christopher Simpson

https://www.instagram.com/chrisrsimpson/

2015-06-04_1433442960

2015-06-04_1433443201

2015-06-04_1433443311

2015-06-04_1433443338

2015-06-04_1433443367

2015-06-04_1433443450

 

Eric Ray Davidson

https://www.instagram.com/ericraydavidson/

 

2015-06-23_1435082146

2015-06-23_1435082185

2015-06-23_1435082273

2015-06-23_1435082342

2015-06-23_1435082424

2015-06-23_1435082475

2015-06-23_1435082511

 

Chris Sembrot

https://www.instagram.com/sem_brot/

 

2015-06-26_1435334691

2015-06-26_1435334724

2015-06-26_1435334844

2015-06-26_1435334874

2015-06-26_1435334909

2015-06-26_1435335078

2015-06-26_1435335102

2015-06-26_1435335139

2015-06-26_1435335190

 

Ilan Rubin

https://www.instagram.com/studioilanrubin/

 

2015-06-30_1435696800

2015-06-30_1435696834

2015-06-30_1435697069

2015-06-30_1435697096

2015-06-30_1435697125

2015-06-30_1435697181

2015-06-30_1435697204

2015-06-30_1435697322

2015-06-30_1435697904

2015-06-30_1435697927

2015-06-30_1435697961

2015-06-30_1435698014

 

Callie Lipkin

https://www.instagram.com/clipkin/

 

2015-07-01_1435790416

2015-07-01_1435790461

2015-07-01_1435790502

2015-07-01_1435790562

2015-07-01_1435790614

 

Nader Khouri

https://www.instagram.com/naderkhouri/

2015-07-20_1437417879

2015-07-20_1437417948

2015-07-20_1437417997

2015-07-20_1437418036

2015-07-20_1437418205

2015-07-20_1437418242

2015-07-20_1437418288

 

Joseph Llanes

https://www.instagram.com/josephllanes/

2015-07-29_1438210920

2015-07-29_1438211080

2015-07-29_1438211166

2015-07-29_1438211188

2015-07-29_1438211247

 

Keate

https://www.instagram.com/keatestudio/

 

2015-08-13_1439487666

2015-08-13_1439489324

2015-08-13_1439489352

2015-08-13_1439489382

2015-08-13_1439489442

2015-08-13_1439489463

 

Jose Mandojana

https://www.instagram.com/jose_mandojana/

 

2015-08-21_1440173148

2015-08-21_1440174216

2015-08-21_1440174303

2015-08-21_1440174324

2015-08-21_1440174342

2015-08-21_1440174373

 

Joe Pugliese

https://www.instagram.com/joepug/

 

2015-09-02_1441220557

2015-09-02_1441220613

2015-09-02_1441220634

2015-09-02_1441220682

 

Ture Lillegraven

https://www.instagram.com/tlillegraven/

 

 

2015-09-04_1441400125

2015-09-04_1441400182

2015-09-04_1441400229

2015-09-04_1441400259

2015-09-04_1441400284

2015-09-04_1441400341

2015-09-04_1441400369

2015-09-04_1441400398

2015-09-04_1441400640

2015-09-04_1441400735

2015-09-04_1441400778

 

Ben Rayner

https://www.instagram.com/benrayner/

 

2015-09-15_1442334070

2015-09-15_1442334093

2015-09-15_1442334135

2015-09-15_1442334284

2015-09-15_1442334389

2015-09-15_1442334426

 

Sam Kaplan

https://www.instagram.com/samkaplanphoto/

 

2015-09-16_1442437829

2015-09-16_1442437952

2015-09-16_1442438178

2015-09-16_1442438201

2015-09-16_1442438223

 

Meredith Jenks

https://www.instagram.com/meredithjenks/

 

2015-09-22_1442960343

2015-09-22_1442960399

2015-09-22_1442960417

2015-09-22_1442960435

2015-09-22_1442960716

2015-09-22_1442960733

2015-09-22_1442960900

2015-09-22_1442961405

2015-09-22_1442961424

2015-09-22_1442961441

2015-09-22_1442961491

 

Lisa Weatherbee

https://www.instagram.com/jungletimer/

2015-09-24_1443112063

2015-09-24_1443112234

2015-09-24_1443114662

2015-09-24_1443114688

2015-09-24_1443114836

2015-09-24_1443114857

 

Carlo Ricci

https://www.instagram.com/carloricci/

 

2015-09-30_1443645697

2015-09-30_1443646787

2015-09-30_1443646804

2015-09-30_1443646843

2015-09-30_1443646894

 

Jasmine Safaeian

https://www.instagram.com/reachyasi/

 

2015-10-05_1444074371

2015-10-05_1444074413

2015-10-05_1444074433

2015-10-05_1444074451

2015-10-05_1444074485

 

Tony Harmer

https://www.instagram.com/tony_harmer/

 

2015-10-05_1444078551

2015-10-05_1444078579

2015-10-05_1444078734

2015-10-05_1444078765

2015-10-05_1444078800

 

Sarah Silver

https://www.instagram.com/sarahnami/

 

2015-10-14_1444857526

2015-10-14_1444857664

2015-10-14_1444857698

2015-10-14_1444857750

2015-10-14_1444857780

 

Patrick Strattner

https://www.instagram.com/patrickstrattner/

2015-11-03_1446567667

2015-11-03_1446567712

2015-11-03_1446567824

2015-11-03_1446567846

2015-11-03_1446567866

2015-11-03_1446567891

2015-11-03_1446567937

 

Mark Lipczynski

https://www.instagram.com/marcdonalds/

 

2015-11-05_1446753118

2015-11-05_1446753139

2015-11-05_1446753203

2015-11-05_1446753226

2015-11-05_1446753256

 

Derek Swalwell

https://www.instagram.com/derek_swalwell/

 

2015-11-16_1447717659

2015-11-16_1447717702

2015-11-16_1447718335

2015-11-16_1447718384

2015-11-17_1447718404

2015-11-17_1447718423

2015-11-17_1447718464

 

Tara Donne

https://www.instagram.com/taradonnephoto/

 

2015-11-17_1447776490

2015-11-17_1447777152

2015-11-17_1447777175

2015-11-17_1447777197

2015-11-17_1447777244

2015-11-17_1447777293

 

Dominik Pietsch

http://dominikpietsch.com/

2015-11-17_1447777924

2015-11-17_1447777962

2015-11-17_1447777993

2015-11-17_1447778027

2015-11-17_1447778079

2015-11-17_1447778468

2015-11-17_1447778492

2015-11-17_1447778565

 

Heather Perry

https://www.instagram.com/heathfish/

 

2015-12-01_1449010460

2015-12-01_1449010494

2015-12-01_1449010734

2015-12-01_1449010763

2015-12-01_1449010798

 

Craig Cutler

https://www.instagram.com/craigcutlerstudio/

 

2015-12-02_1449016009

2015-12-02_1449016231

2015-12-02_1449016311

2015-12-02_1449016334

2015-12-02_1449016400

2015-12-02_1449016485

 

Elizabeth Cecil

https://www.instagram.com/lizcecil/

 

2015-12-03_1449175909

2015-12-03_1449175931

2015-12-03_1449175962

2015-12-03_1449176181

2015-12-03_1449176235

 

Kristopher Grunert

https://www.instagram.com/kristopher_grunert/

2015-12-07_1449510044

2015-12-07_1449510065

2015-12-07_1449510089

2015-12-07_1449510296

2015-12-07_1449510319

2015-12-07_1449510381

2015-12-07_1449510421

 

Darren Braun

https://www.instagram.com/darrenmonster/

 

2015-12-11_1449874305

2015-12-11_1449874401

2015-12-11_1449874426

2015-12-11_1449874440

2015-12-11_1449874459

2015-12-11_1449874803

2015-12-11_1449874819

2015-12-11_1449874877

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