Fedelestudio.com
Who printed it?
John: Donoson Printing for the video carrier and Bender Graphics for the booklet insert.
Who designed it?
I designed the piece. I began my career as a designer/art director so I still dust off those skills every once in a while to create new feature marketing and promo pieces. My studio has moved into shooting both stills and motion content over the past few years so we needed a way to showcase all of our work in the most efficient and memorable way we could find. It was designed to display all of our content while also having maximum flexibility for future print runs to minimize additional design time in front of my computer –I’d rather be shooting! The branded carrier has only general info about us. The video player has a USB port so we can upload custom motion content, as needed. The still imagery booklet is then printed short run so we can then be as targeted as we want to specific prospects/clients.
Who edited the images?
I edited the images wanting to include a broad overview of our portfolio & reel on this first run.
How many did you make?
We created a run of 100. Given the ridiculously high expense of each mailer we chose to do a small test run first to see how recipients responded. We’re planning a much bigger run for 2016.
How many times a year do you send out promos?
We try to send smaller printed mailers out quarterly/bi-monthly. The more expensive ones like this go out about once a year. Any more and I’ll have to pick up a second job to finance it.
What type of reaction are you getting from the piece?
This is a fairly new technology so it’s been hilarious to see the initial responses. People walk into a portfolio meeting expecting our book and iPad, then see these sitting there waiting for them. “Where in the hell did you get this?”, has been heard more than a few times.
Sometimes the button that auto-plays the video is tripped while in the mail so we’ve heard from a few people that the package arrived and it was playing music. It’s unintentional but guaranteed they’ll open ours first.