The Daily Promo: Isamu Sawa

- - The Daily Promo

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Invite is below  to his show here for this show: www.withoutwater.com.au

WITHOUTWATER_1

Isamu Sawa Photography

Who printed it?
It was printed by Bambra Press one of many generous sponsors for my recent solo exhibition “Without Water” and printed on paper supplied by K.W. Doggett both situated in Melbourne Australia.

Who designed it?
It was designed by Creative Director Derek Samuel who created all the collateral for the project including invites, exhibition banners and website (www.withoutwater.com.au)

Who edited the images?
I personally selected the images and subsequent layouts were created by Derek Samuel

How many did you make?
200. To coincide with a vast digital email marketing campaign to promote the exhibition, around 25 were sent out as special promotional invites with a bespoke ‘invite wrap’ to certain influential people such as bloggers, traditional and digital media outlets, editors of interior/lifestyle magazines and certain Instagrammers with particularly large following to generate publicity regarding the project/exhibtion. I wanted to send out something tangible and eye-catching with longevity that people could keep, pass around and leave on their coffee tables. The remaining copies were sold at the exhibition. The exhibition was a resounding success with tremendous media coverage, over 200 people on opening night and many Limited Edition prints sold.

How many times a year do you send out promos?
My agent Hart & Co and I send out digital mail-outs several times a year but this is the first time in many years that I decided to do a printed piece. Based on the amazing feedback I’ve received I will certainly be doing more in the near future.

 

Heidi Volpe

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