Who designed it?
I worked with Dustin Ortiz on the design. He has done a few newspaper catalogs and print jobs that I loved so his experience and skills were invaluable.
Who edited the images?
I had a collection of images I loved and wanted to include. Dustin helped me cull the herd and pair images that I normally wouldn’t see together. I tend to associate images by shoot. It’s cool to see what fresh eyes see and think work well together.
How many did you make?
We mailed out 2500 and I think we printed 3,000 so we would have some to hand out and use to light fires with.
How many times a year do you send out promos?
I suppose everyone says ‘not often enough’ right? I probably send two realistically, but I think four is probably a good number. With the ‘mass’ mailing like this I’m less convinced it has much of an impact. I prefer to stay in touch with my smaller select group of people I work with, have worked with, who I believe would be a good fit in the future. Something more personal, like the package I sent Rob with the zine, patches, stickers and note…
What was the most creative use of your promo and why the newsprint instead of the card?
No real back story other than just wanting to break away from the postcard, grind. I like the newspaper size it’s like a zine and it gives you a tactile experience. Here’s my Daughter using it for shade at the beach…lots of possibilities!