The Daily Promo – Sarah Lim

- - The Daily Promo
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Sarah Lim


Who printed it?
Who designed it?

Who edited it?
The promo was printed, designed, edited, cut, glued and assembled 100% by me. I’m a maker of sorts (which is why I like to brand myself as a “Picture Maker”) and I hand make many of my own props and sets for shoots. If there’s something I’m looking for but I can’t buy it anywhere, I’ll just make it. I’ve done anything from cooking, sewing, building, screen printing, painting, hot-gluing – you name it, I have probably done it for a shoot or in life. I like working with my hands, so building and crafting are something that comes pretty naturally for me. I spend a lot of weekends at home with power tools and a glue gun.
How often to you send out promos?
The original idea for the promo was to make an old-school Valentine, but the downside of making everything by hand is it takes a lot of time.  So, I’m still in the process of sending some of them out!  But I think the message is universal, so I don’t think people will mind if they receive them post-Valentines day (I hope!) To date, I’ve probably sent out about 75, but have plans to send out about 200.
Did you also do the typography?
The typography is consistent with my branding (I also designed my logo out of a silhouette of my head);  Everything I do is hand made and hand-tailored for a specific subject or the client, so I’m really thoughtful of the “whole package” and how the design, layout, etc, all come into play for the final product. I also think people really like having an interactive experience, and getting mail with your name hand-lettered, adds to the interactivity of the promo.  The idea was to make the envelopes look kind of like a love letter (or I’m “in like with you”) and I really wanted them to pop when people saw them on their desks. I wanted to make something fun that people would want to share.
As a sidenote, a thaumatrope is considered to be the beginnings of motion pictures, and I’ve also recently began doing more motion and stop-motion type work. Just kind of another layer that helped personalize this promo for myself. I try to send out promos at least quarterly, and this year wanted to start thinking of at least one special, hand-made promo a year to send out, in addition to quarterly postcards.

 

Heidi Volpe

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