Sam Jones is a go-to photographer for many magazines, studios and ad agencies when it comes to shooting actors. In over 20 years of shooting he’s noticed an unfortunate trend working for magazines. Less time; less control over wardrobe, location, heck even what side of the face you get to shoot; less choice in what to shoot with; which in his mind equals less exciting pictures. No unguarded moments or glimpses into their real lives. So, he decided to do something about it and created his own vehicle for “more” called offCamera.
Sam cracked open his formidable rolodex and started calling in favors to have actors, musicians, athletes and artists come into his studio for a simple daylight portrait shoot and one on one video interview with five unmanned cameras rolling. He then turns that into a magazine, a website, a video interview, and even a podcast. His theory, that there are others like him who want to experience long form stories and documentaries, who want simple portraits, who want the photographer, director and writer to be in control again.
I believe this is one more in a trend I see where people decide it’s time to take the power back and do what they want. If the audience and client come with you great, if not you still got to make something your way again. I am actually quite confident, based on evidence of other photographers creating their own publication, that Sam will find his audience and clients who agree with him on this. They will phone up and say “can you do that offCamera thing for us”? As I mentioned to Sam when he first told me about this project, your own publication if anything is an excellent excuse to call someone up and interview them. Inevitably that leads somewhere, either through the connection you just made or the people who are watching what you are doing.
From the editor letter in the first issue:
I started Off Camera to have my own magazine, my own radio station, and my own television studio. I wanted the opportunity to have a non-agenda conversation with anyone that captivated me. I wanted the chance to photograph anyone that peaked my interest, without having an art director or a publicist looking over my shoulder.
I have a strong reaction to over-produced, over-hyped, over-stimulating pieces of short content that leave me feeling like I am learning nothing. It has taken me a lifetime to develop my attention span, and I want to use it. I like a long book. I like a long documentary. I like a 15000 word magazine profile. I created Off Camera for those of us that salivate at the prospect of a good book, a stiff drink, and an afternoon with no plans.