A photographer takes pictures of people covering a coworker’s car in Post-It Notes. He posts the shots on Flickr and they go viral. More than a year later 3M, maker of the Post-It decides to try and capitalize on the image and contacts the photographer about a license. The photographer asks people he knows in the photo industry what a fair price might be and gives them a quote. Michelle, the emarketing supervisor at 3M tells him she will just copy it instead, for much less… and does. Read and see the whole deal (here).
Now, social media is great. Word can spread fast about cool and interesting things but you have to be a complete moron to not know that it can go both ways. Not only can they get sued for this type of behavior I’ve suddenly lost my appetite for Post-It’s.