“The roster of talent is a huge factor as well as I’m realizing. Being repped by an agency that only reps a certain level of talent, automatically takes you to that level(at least it appears that way from the outside). Brand association is huge, and by associating with other brands that are maybe bigger than you, creates a credibility.”
One of the big reasons for Photo Editors to work with a rep is not the photographers we already know but the people we’ve never heard of, who they basically endorse and lend considerable expertise.
This new photographers collective Luceo Images (here), got me thinking about how photographers can just band together and form an agency and certainly there’s a few high profile photojournalist collectives that exist and seem to make it work.
David Banks, one of the founders with Luceo told me this, when I questioned him about the value a collective creates on the client side without the rep to “vouch” for the photographers:
“The other reason for all this is our belief in helping each other out and being open in the photo industry rather than the one-for-all mentality that is so engrained. We can all work together to edit new projects, work up budgets, make pitches and generally have power in numbers.”
Makes sense and it’s not something I’d considered since this probably doesn’t occur with the reps where the photographers are brought together by the rep and not each other.
(Onken via, A Visual Society)