There are only 4 things to consider when looking to hire a photographer.
Ok, there’s actually a fifth that’s like a recommendation or an impression we have of you and informs us what it will be like to work with you but I’m leaving that out of this discussion.
When making an assignment several of these variables may be locked down. If the budget is low then the weight of the decision goes to price and certainly location because that can be a big factor in the cost of a shoot. The genre can be wide or narrow depending on how much you want to leave open to chance and interpretation. Color, shoots men or conversely photo journalist specializing in domestic abuse, portraitist who works with older women. And, you either assign stories that match Genre’s or do the opposite to create something interesting (assigning fashion stories to photojournalists and sending fashion photographers to war zones… ok that last one’s probably not a great idea). The style further breaks down the genre into subgroups of similar looking photographs and derivatives and maybe even a few that don’t really fit anywhere.
For most photographers the Genre and Location are locked down and the price is a function of how busy/new you are. That leaves style as the most important factor in how we find and hire you.
Are you leading, following, pioneering or just pain unsure where you stand?