“The country’s third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry — the leading advertising category that pumped some $9.42 billion into the ad economy last year.”
“…In the last few years GM has shifted several hundred million dollars from TV and print to digital and one-to-one, and that trend will accelerate…”
“Online is getting to the point where it may be more important than the 30-second TV spot.”
Via, Advertising Age (here).
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what is “one-to-one” marketing?
One to One marketing is a customer relationship strategy based on personal interactions with customers. All of which is to help forge loyalty from customer and give your business a better return on your marketing spend.
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