National Geographic Website Revamp

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“…part of a revamp the venerated brand has been undergoing since last Fall with reorganizations, repositioning, management changes and new sales programs. Many of the new initiatives are on its Web sites, which have seen traffic soar since early last year. A significant part of the growth has been from user generated content, especially the “Your Shot” area on the National Geographic Magazine Web site, where people submit photos that are sifted by editors and voted on by users. A select few get published in the magazine.

The magazine’s site traffic has grown from about 5.6 million page views last January to 22.4 million last month, according to internal numbers provided by the executives. Your Shot accounted for about 14 million page views.” (your shot here)

Via, Jack Myers (here).

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