Seth Godin the online guru of marketing has a post that’s perfect for our industry:
Turns out that for the last
seventeentwenty-seven years, every single movie that managed to win the Oscar for best picture was also nominated for best editing.
Great products, amazing services and stories worth talking about get edited along the way. Most of the time, the editing makes them pallid, mediocre and boring. Sometimes, a great editor will push the remarkable stuff. That’s his job.
The easy thing for an editor to do is make things safe. You avoid trouble that way. Alas, it also means you avoid success.
Who’s doing your editing?
Photo editors, word editors, photographers listen up, avoid making safe choices all the time. I can’t even count the number of times I’ve done something I thought would get me in trouble or even fired-*cough* I don’t do this anymore future employers-and just closed my eyes and let it happen because I knew if it worked it would be spectacular. Of course, it’s never that simple when you’ve got CEO’s, CFO’s and nervous editors to answer to but adopting a bit of an eff-it stance is always good for creating something memorable.
In the end, even though editorial photography is a collaborative process, you’ve got to live (and build your career) with what’s in your book. If you don’t like it, fire your editor.