My greatest piece of advice for hiring photographers I learned the hard way. After many failed and boring and misdirected shoots I discovered an axiom I now adhere to. Never hire a photographer to shoot something that’s not already in their book. This is worth repeating.
Don’t hire photographers to shoot pictures they don’t already have the skills to take.
Don’t misinterpret this to mean you need kittens playing with yarn to get a job shooting kittens playing with yarn. And, don’t take it to mean we never try photographers out or take a chance on photographers. We do, just not with the big shoots.
It means I want to see the visual language in your other pictures that will make up my picture. It means playing to your strengths. It means attempting to match the perfect subject and photographer.
I can’t always do this but when I do, it works every time.