When an editor tells me they want better pictures in the magazine the first thing I say to them is, “get me better subjects.”
Creating compelling imagery with mundane subjects is best left to great artists. It’s nearly impossible.
When you’re starting out in this business if your friends, your family or where you live is not interesting go find something that is and take a goddam picture of it.
The subject always rules. I know this because when I’ve got a juicy subject for a story I can have the pick of any photographer I want to shoot it.