A creative director once told me “I don’t want to hire that photographer for this because no one is smiling in any of their photographs and we need a smiling person in the photo.”
Are you kidding me? Are you crazy? All I have to do is tell the goddam photographer to take a smiling photo. What can be so hard about that?
Plenty, I’ve discovered.
Taste is the mysterious imprint every photographer leaves on a picture, it’s what makes them uniquely yours, it’s the emotional content, it’s your photographic dna. It’s impossible to quantify because taste is the sum result of your life and how you see the world.
The clothes, grooming, background, surroundings, body position, subject selection, moment in time you click the shutter, your connection to the subject, the subjects emotional state based on how you’ve treated them and yes, the expression on their face, are all a reflection of your taste.
There are two types of photographers in this world. Those who shoot smiles well and those who don’t.