The Daily Edit – The New York Times – KC Cheng

A traditional beach seine bringing in a boat from an overnight trip from Kudawa Beach, northwestern Sri Lanka
A lady part of Kalpitiya’s few remaining traditional beach seines washing rice. Last year, they invested in drilling a motor pipeline–previously, they depended on natural wells. For half the year, one of Kalpitiya’s few remaining beach seines (a traditional form of collective fishing) stays in basic accommodations by a stretch of beach where St. Anne’s church is located, and works every day.
43-year-old Tiron Rodrigo, has worked as a captain for 12 years. ‘The crisis has made everything expensive,’ he says. For a week-long trip, he and his crew of 4 uses 200 liters of water for drinking and cooking, at a port in Kalpitiya, a fisherman on cooking duty for the evening.
Early morning at Negombo fish market, a fish seller weighs some tuna before it’s shipped to market.
A man washing himself at a public well in Negombo. Access to clean water remains a big challenge to remote and coastal communities.
A butcher filleting tuna at Negombo market. The economic crisis has taken a toll on most citizens, resulting in cash, food, and medicine shortages. Fish constitutes half of Sri Lanka’s protein intake.

A fisher carrying in his meager catches from the morning. Extreme poverty remains an endemic issue for fishing communities, who struggle with medical bills when they fall ill from manually taxing work and poor working conditions.
A young fish seller sorting prawns in a shop in Kalpitiya. In coastal regions, CKDu are rapidly spiking, a phenomenon confounding to researchers.
A fish seller sorting dried fish at a small market in Kalpitiya. CKDu in these communities is spiking at an alarming rate. The sleepy town of Kalpitiya is a majority-Tamil fishing village, that has seen an uptick in CKDus in recent years. Although a majority-Buddhist nation, many fishermen are Catholic due to Portuguese and British influences. Shrines by ports and landing sites are common throughout fishing towns.
A man fishing with a handline by Kalpitiya jetty. The economic crisis has reverberated throughout Sri Lanka’s societies, resulting in shortages of food and medicine.
A vendor selling filtered water at 1 rupee a liter. Although it’s becoming common knowledge that Sri Lanka’s groundwater isn’t safe for drinking, not everyone has the means to buy filtered water.
A beach seine fisherman, one of 15 or so in his collective, helping pull in a net bursting with anchovies on Kudawa beach.
A port in Kalpitiya, northwestern Sri Lanka, that has been hard hit by the economic crisis. At a port in Kalpitiya, a fisherman on cooking duty for the evening.
At a port in Kalpitiya, northwestern Sri Lanka, a fisherman on cooking duty for the evening.
Climate change in the form of rising sea levels has been plaguing Sri Lanka. Government attempts to build ‘salinity barriers’ to prevent the blackflow of seawater into rivers has had mixed results, including flooding out rice paddies upstream.
During one of the hottest parts of the afternoon, beach seine fishermen collect freshly dried anchovies on Kallady Beach in Batticaloa. Many work tirelessly without sufficient nutrition or sleep, under increasingly hot conditions, which are damages that manifest in decreases in kidney function. This stretch of coastline is still recovering from a tsunami in 2014.

New York Times
Photographer: Kang-Chun Cheng

Heidi: “Find a place you trust and then try trusting it for a while” was one of the truths of activist Corita Kent. What drew you to Nairobi as a home base for 4 years and counting?
KC: I get this question a lot, which makes sense! My first time in Kenya was in 2018––I’d just finished my post-grad fellowship in Arctic Norway and Finland, staying with Sami reindeer herders for nearly a year and a half (unusual, I know)––and was feeling lost. I’d studied ecology and studio art for my bachelor’s and had little idea what I wanted to do. The Arctic was amazing because I was more or less working as a long-form documentarian, staying with a few families over months, following them around, taking photos, and asking lots of questions. My project was about how climate change and tech are impacting traditional reindeer herders and their identity and culture. But I felt out of place coming back to the US, where most of my peers were working in banking or consulting, or pursuing more education––I knew none of that was for me. I visited a good friend in Nairobi, who’s Kenyan, and invited me to go ‘figure out life’ with her, and ended up staying for 8 months. It was my first time living in a city, full stop, and an African city undergoing remarkable changes at that. I just remember feeling very curious about everything, and how much buzz was going on.

I ended up moving to Nairobi, nearly inadvertently, in early 2020, which is when I started seriously looking into how to work as a journalist/documentary photographer.  It was a steep learning curve, having not only zero connections to the industry, but also knowing nothing about pitching/the editorial process. But I was very drawn to it since it felt like a neat way to engage and learn about what is happening around us.

I think ultimately I’m drawn back to Nairobi time and time again for a few reasons: because it feels like home––I spent a lot of time building my community there!–– and the diversity in landscapes is amazing. I love spending time outdoors; there’s great climbing, hiking, deserts, a beautiful coast, savannahs-  a lot of weekend adventures abound. From a professional outlook, it’s amazing how many underreported stories there are within Kenya, a country very saturated by journalists, both foreign and local. We’re very lucky to enjoy great press freedom, especially relative to neighboring countries since I don’t generally cover breaking news, I love working on stories that have just been sitting there for a while, years even, that no one else has picked up.

You continue to explore the mysterious kidney disease affecting coastal and rural communities in Sri Lanka – how long have you been working on this story?
I first became interested in Sri Lanka in late 2022, when I was semi-stranded there trying to get a visa to India for a friend’s wedding. I ended up working on a couple of stories about how fishermen there are heavily impacted by both climate change and the ongoing economic crisis. My time there really stuck with me, and I became connected with a few Sri Lankan researchers, which is how I came to learn about the kidney disease linkage. Besides Ed Kashi’s work some years ago, which is more confined to the photojournalism realm. I hardly remember any reporting on chronic kidney diseases of unknown causes (CKDUs) in media, and feeling like that was a gap that could be filled.

How do you integrate and gain trust in the community for your photo essays that deal with vulnerable communities?
I think this is a perennially tough question to answer! Amongst my photojournalist friends, we have ongoing conversations about what we’re doing, our motivations, how the result is perceived, etc. For instance, a hot topic is whether or not to ‘parachute’ into a community (meaning, report on a place you are not well integrated in/familiarized with). There’s a harmful precedent of how this was done in the past, notably by white men, and I do think there is a much sharper awareness in the current ecosystem against that. There’s also the stance that bringing in different sets of experiences and perspectives can help tell stories and advocate for certain communities.

I usually work with a local ‘fixer’ (lingo for translator or guide), or a researcher familiar with the community at hand. They help explain my motivation for being there– what story I’m working on–to set the context for the questions I’m asking. From my set of experiences, whether it’s northern Kenya or Sri Lanka, I find that the folks I’m working with are often very marginalized within their communities due to their ethnicity or remoteness––are generally very happy to share their experiences, and glad someone is paying attention. This is not to write off very real questions about foreigners not approaching communities in good faith, but I am someone who very much believes in vibes–in the sense that it’s hard to hide your real motivation. If you’re genuine and sincere, people can sense that––it’s something that transcends cultural and linguistic barriers.

And of course, the more time you have, the better. It’s hard to photograph folks with sensitivity and intimacy if you’re only there for a hot minute. I ended up photographing the same fishing group in Kalpitiya, northwestern Sri Lanka, in December 2022 and January 2024, which isn’t something that happens often. Having a few days to hang out so people not only understand why you’re there but are used to your presence and just go about their normal business, is a real luxury.

For the recent New York Times article, how long were you there? Was that a continuation of your Atmos piece?
I was there just under 3 weeks, from late January to mid-February of this year! And yes, it indeed was a continuation of the Atmos piece. I started in Negombo, just north of the capital Colombo, to Kalpitiya, and then to Medirigiriya (central) and Batticaloa (eastern), before heading south to Matara to try to get a full scope of the CKDU hotspot regions. This was my first original pitch that had gotten accepted by the Times (meaning I presented the story idea), which was very exciting–in the past, a photo editor had commissioned me to take photos to accompany the text.

The story behind this Sri Lanka story is that I’d applied to the Pulitzer Center and International Women’s Media Foundation for funding to make the reporting possible (the state of the industry is that few outlets have the means to pay for story expenses, and if you want to do it, you often end up spending your own money….). The Pulitzer Center requires ‘letters of commitment’ from publications as part of the application, to show that they will fund a story that’s getting published, and I’d gotten 3, but it was rejected. At that point, I’d invested so much time into these stories, that I thought I might as well go and do this on my budget and dime. But I’d pitched this to the science/climate editor at the Times I’d worked with previously, and 2 days after getting to Colombo, we had a call with the staff writer who was interested in the story. It was a big moment for me! I felt like I was being treated like a colleague, not just a disposable freelancer. I feel like admitting to them that I was already in Sri Lanka was a bit of a bold move, haha.

Your photos are full of emotion – is the edit difficult? You’re holding a lot of space for people/community.
It’s always special getting to work on stories that are personal or sensitive. I remember having this feeling, when I met with the subject who was the most ill, whose photo ultimately wasn’t in the final edit. I had a hard time spending time with him because he was so frail he couldn’t leave his bed and was clearly in a lot of pain. At that moment, something in me just felt like it was collapsing; it felt really wrong to be there. I took a few bad photos and rushed to leave. He and his wife had both been sick for collective decades and were barely scraping by without any income. And the wife made a point of thanking me, saying no one had ever come to ask them questions about their health before. That moment, as painful as it was, kind of amplified why I wanted to work on this story to begin with, even though I didn’t feel like the right person to do it at that moment.

What would you tell your younger self now about those acknowledgments and the work that goes into them?
While being in the thick of it, as a full-time editorial freelancer, I’m not great about taking stock of how far I’ve come. But I’d tell my younger self that no one is going to permit you to do any of these things––you have to find the drive and commitment within yourself. And that what I want is actually within reach, it does take a lot of work, but the agency and feeling of being engaged is worth it. I don’t like it when people describe journalism/photojournalism as ‘more than a job,’ but in a sense, it’s kind of true. I become very invested in my work in a way that makes me feel like I need to set better boundaries, haha.

At the same time, even though I’ll endlessly gripe about how this industry doesn’t feel sustainable (at the rate I have to work/keep on top of stories, there’s an expiration date to it–it’s not possible to have a family, for instance, but I suppose that’s true for quite a few industries!), the influx of newsroom closures, the fact that rates haven’t been raised in decades––I don’t see myself wanting to do anything else. I’m a gut-feeling kind of person–at the end of the day, I love what I do, and will keep doing it unless I’m forced to change.

Congratulations on your long list of grants, awards, and recognition
– which are the most memorable for you and why?

Thank you! They are special in different ways :) being accepted as part of the Women Photograph mentorship class was a pretty visceral moment since I remember coming across the website more than 5 years ago, and just being blown away by the quality and scope of what these fantastic photojournalists were working on globally. I remember wondering if I would ever be able to make such work or have anything to contribute. I think I applied 4 or 5 times to the mentorship class before getting in!

Can you tell us about https://www.thexylom.com/
I was working with Alex Ip, the editor-in-chief of The Xylom, on a number of stories last year! It’s America’s only science outlet run by and for the AAPI community. They’re 100% transparent with their finances which is unusual, and I really respect that. As the news industry is in constant flux, it’s good to get a sense of who is funding what you read. Alex and Shreya, the newsroom fellow, were very kind in inviting me to join as the editor at large earlier this year–which basically means I’m a regular contributor. I was touched when I heard the news, and am glad that they want more of my reporting, mostly from East Africa!

The Art of the Personal Project: Cade Martin

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Cade Martin

The Chelsea.

An eclectic and electric icon in a city brimming with icons.

Written. Wolfe. Twain.

Shouted. Vicious. Pop.

Whispered. Keroac. Cohen.

Sang. Dylan. Hendrix.

Too alive with tall tales, deep secrets and notable guests not to photograph.

New York City. Even in the most seen city, there is adventure in chasing a what-might-be-around-the next-corner feeling. My favorite work is often something that catches me in the moment, scratching the itch of the unexpected in an obscure corner of an unknown town, or on the west Side of Manhattan. I wasn’t planning on it, but the Chelsea was spinning tales that I had to listen to.

– Cade Martin

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Heather Perry

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Heather Perry

Kids in the Hood began as a selfish pursuit of a photograph a day to push me as a creative. I came to it when my son was about 7, and he ran with a band of characters from our neighborhood. As a homeowner, I’d first come to know them as agents of entropy: they’d let the hose run too long, fight and squabble, pilfer from our recycling bin.

Over nearly 10 years of photographing them, the slow magic of parental love seeped beyond the bounds of my kid and onto the kids I got to know through my time in their world. Silently, I cheered, feared, hoped and worried about each of them. When the test of time and circumstance made the project harder – tweens going separate ways, teens inside on phones, Covid isolating us all – the nature of the work changed. Perhaps the biggest hurdle to my ultimate goal for the project was the fact that my son no longer wanted to be photographed on the regular. I struggled with this as a photographer, but ultimately my motherhood won, and I set him free (mostly). I set them all free (mostly). In the end, it was the natural arc of youth that dictated when it was time to stop. What didn’t stop is my love and admiration for each of them.

Dylan’s optimism is legendary, and it just might restore his imagination for what his life can be. I hope that Seamus will remember that joy is as important as the rest of the countless emotions in his head. Perhaps the most captivating kid in this project, Casper has always been utterly authentic and fluid. It seems they are flowing still. My son, Finn, has always seemed just a little concerned. As he’s matured, he’s colored it to look more like apathy or ambivalence to keep the world at bay. I will keep urging him, with and without camera, to trust the world, and most importantly, himself in it.

They’ve all (mostly) graduated from high school now and have chosen very different paths from one another. Almost none of them talk to each other anymore. But I do think and hope that they will forever remember where they came from and the days they spent together.

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Kremer/Johnson

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Kremer Johnson

In our latest series, “Personal Space,” we delve into the evolving landscape of the modern workplace, inspired by a New York Times article on large companies encouraging employees to personalize their office spaces to draw them back post-pandemic. This project emerged from the profound shifts we’ve all experienced in our professional lives, highlighting the blend of home and office environments.

To bring this vision to life, we purchased a standard office cubicle, transforming it into five distinct conceptual spaces, each reflecting a unique story of personal identity and professional adaptation. Each image in this series serves as a narrative, portraying how employees reclaim their workspaces with creativity, making them not just places of productivity but extensions of their homes and personalities.

Our goal with “Personal Space” is to capture the essence of this transitional period, where the line between work and home blurs, and the cubicle becomes a canvas for personal storytelling. Through these images, we explore themes of resilience, adaptability, and the human need for connection and expression in the face of change.

This series invites viewers to reflect on their own work environments and the subtle yet profound ways in which they personalize their spaces. It underscores the importance of creating workplaces that foster not only productivity but also well-being and personal fulfillment. “Personal Space” is a tribute to the enduring human spirit and its capacity to adapt and thrive, even in the most unexpected circumstances.

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

Pricing & Negotiating: Brand Narrative And Product Photography For A Consumer Health Client

By Bryan Sheffield, Wonderful Machine

Each month, we pick one of our recent estimates to write about in a Pricing & Negotiating article. Helping photographers build estimates is one of the primary functions of our producers. Redacting the names of the photographer and client allows us to share valuable and educational information that would otherwise be confidential.

Concept: Images of a Consumer Health brand’s products being used by talent in multiple scenarios
Licensing: Unlimited use of all content captured for 4 years
Photographer/Director: Brand Narrative and Portraiture specialist with a portfolio of similar content
Agency: Medium-sized
Client: Consumer Health Care & Product Manufacturing Client owned by a large global pharmaceutical brand

Summary

I recently helped a photographer/director quote on and negotiate a project for a client seeking brand narrative content of doctors, technicians, and patients using their products.

The agency brief described photo and minor video lifestyle content of talent performing procedures within exam rooms, bathroom and bedroom home locations. The agency initially asked for an estimate including all production needs and 4 unique talent. The final use of the content would be client web and social, as well as consumer and trade publication advertising. The agency requested a 4 year Unlimited use license. They also made it clear multiple times that this was a formality for the brand and that they did not plan to use the images for OOH, Broadcast, nor POP. The agency intended to handle all retouching and video editing and asked us not to include quotes.

We included a Client Provisions section within the Job Description to note who would be handling these items as well as all products to be photographed.

Here is the estimate:

Fees

The client didn’t have a prescribed shot list per se, but they did have an idea of the multiple scenarios they wanted to capture. The photographer/director and I sketched out an anticipated schedule for the talent and time needed for each scene. We anticipated 2 shoot days with the 4 talent on each day. Based on the agency, client, and how they intended content use, I suggested the fees should be in the range of $22-30k. The agency did not disclose a budget, but I felt that they might have a $110,000-120,000 project budget range and we placed the fees at $28,000 for the 2 day shoot.

I added $1,000/day for the photographer to tech scout the location in advance of the shoot and 4 pre-pro days needed.

Crew

We added a videographer at $1,500 per shoot day. We also added a first assistant at $550/day, including the tech scout. A second assistant on the shoot days to help with lighting and camera equipment management was also added. We included a digital tech/media manager at $700/day. We included a producer for 8 days to help with the crew booking needs, schedule coordination, on-site time management, and catering. These fees were consistent with previous rates the photographer had paid crew on past productions in this location.

Equipment

We included $3,800 for cameras, lighting, and grip rentals. The photographer would bring their own cameras, lenses, and would rent continuous lighting, modifiers, stands, and sandbags from a local rental house. We added $650/day for the digital workstation rental. Then, $700 was also added for hard drives to back up the content. We included $2,200 for any miscellaneous production supplies such as production book printing, tables and chairs for meals, equipment transport, hard drive shipping, etc.

Locations

The photographer/director had a local warehouse/studio in mind for the project. The studio already had some sets built that we could easily transform to suit our creative needs. We included the quoted $800/day for the studio for 4 days to cover the build days/pre-light, and 2 shoot days. A studio location manager and cleaning fees were also needed for the location, and we noted these lines separately for agency information.

Casting & Talent

We included $2,500 to cast the 4 talent, $3,360 for talent use fees, and 8 daily session fees at $600/day per talent. These fees were quoted by a casting director in that region.

Styling Crew

We Included a wardrobe stylist and assistant for 5 days each, plus an estimated $3,500 for wardrobe costs. A combo hair/makeup stylist and assistant was necessary and included. Last, we also included a prop stylist and assistant for 5 days each, plus $4,500 for anticipated prop costs.

Meals

We included $3,250 to cover meals and Craft Services for the anticipated folks on set.

Misc.

We included $1,400 for insurance to supplement the photographer’s liability and Workers’ Comp policies.

Post-Production

We added $1,000 for the photographer/director to perform a First Edit for Client Review and deliver all content to the agency on a hard drive.

Initial Results

We heard back from the agency about 2 weeks later that their client wanted to move ahead with the project but had a budget of roughly $95,000. The request was “Can you make this work for $95k? What do we need to sacrifice in order to reduce the estimate to $95k?”

I suggested that we could reduce the creative and talent fees if we reduced the duration of use to 2 years. The agency was receptive to this and asked to see those costs in an updated estimate. The agency also was kind enough to reduce their on-set headcount.

Revised Estimate

Fees

With the new use duration in mind, I suggested the fees should be in the range of $16-18k. The photographer agreed to place the fees at $16,000 for the 2 year use. Our estimate included a Licensing Options line stating the cost of extending the use to 4 years for an additional $12,000 + $1,800 per each talent. If you’re following the math, this would bring the photog’s fees to the same amount as the 4 year license estimate and increase the talent use fees a little bit.

Meals

We included $2,730 to cover meals and Craft Services for the updated headcount on set.

Everything else stayed the same on the revised estimate.

Results

The photographer/director was awarded the project, and the production was a big success. The photographer/director was very thankful for the help and just sent me a link to view their edit of the project. I’m always very appreciative when I get to see the final work that a photographer is proud of!


If you have any questions, or if you need help estimating or producing a project, please reach out. We’re available to help with any and all pricing and negotiating needs— from small stock sales to large ad campaigns.

The Daily Edit – Patagonia Journal – 1974: Seth Beck

Photographer: Seth Beck

Heidi: You have been scanning the 1000+ slides for the past 10 years – what did you think when you first saw all the boxes of slides?
Seth: Honestly, I was ignorant of the scale of the task. I had only scanned slides in small batches before. In the end, the effort felt appropriate given the subject matter. It was a struggle, just like the hike, but it also came with a real feeling of accomplishment. That said, I will likely have someone else scan a hundred slides of my parent’s thru-hike of the Appalachian Trail in 1972.

What were your feelings about handling tangible slides?
Some of my earliest memories are the slideshows my parents and friends would put on at Thanksgiving. These slides would transport me from our small farm in Vermont to wild adventures far away with crazy characters. They set the spark that would lead me on my path of adventure and exploration. That made the process of handling them that much more meaningful.

Beyond the personal side, I love the time capsule aspect of physical slides. Not only the content they hold but the little physical details, the fonts on the slide mounts, the discoloration on the edges, and the date stamps from 1974. These are from a different era, a different time. They age and change with time, there is life to them.

My father had handwritten numbers on the slide mounts. Those personal touches separate physical media from digital and give them that life. Now and again during the process, I would be struck by the fact I was holding slides that my parents had taken and curated over 40 years ago. These are the only records of this period in my parent’s life and some of the few images documenting the early days of thru-hiking. It made the project feel more profound. I made a point of putting scans of the physical slides in the book because they came to mean so much to me.

Since you’re involved in tactile experiences with The Postcard Project and other collages was this a different way to express a tactile medium?
For the postcard project, I used vintage postcards from the 1930s, sketched blue ink portraits across three postcards, and mailed them separately to an unsuspecting recipient. The postcards share a lot of the little touches that the slides have. They are a tangible connection to the past, with a life to them. I have always been fascinated by taking something with that life and adding art to it.

I think the key difference between the PCT project and many of my other projects was the process of first digitizing something old, then creating something new via software, and finally printing it as a new physical book. I relished the storytelling process through the layout while infusing some of my aesthetic and style. The challenge was retaining the life of those slides in something new. I specifically left some of the images uncropped with the jagged edges of the slide showing. These imperfections are increasingly important to art as AI can create near-perfect original pieces. It is the imperfections that make art human.

I am also really intrigued by physically mailing items to people. Today most people only get packages, bills, and marketing in the mail. We are losing that unique experience of being surprised by something showing up from someone we care about. The postcard project was an opportunity for me to create that experience for people. I sent one of the PCT books to my parents’ hiking partner Bill Jahn. He had no idea I was scanning the photos, let alone making a book. It caught him off guard and I got a very loving note from him afterwards. I don’t think you can have that type of impact with digital mediums.

Did your parents talk much about their archive?
In some ways, I don’t think they fully appreciated what the archive represented, to them personally and to the hiking community. There had been discussions about digitizing the slides but it was not a strong push. For many years, there was no talk of the slides at all. It made the moment they opened the book that much more fulfilling. I could see in real-time the realization of the scale of what they had done.

What do you think is lost in the digitalization of family archives/history?
One of the promises of digitization is that it will make the content more accessible. Instead of being stored in a stack of boxes, requiring a projector to view, they are readily available on a shared drive. The reality is that you don’t end up spending the same quality time with them. I still love flipping through photo albums from my childhood and lament that my kids don’t get that experience. This was highlighted the other day when my kids were going through the photo album on my Facebook page. I realized this was one of the only places they could see all their childhood photos. I am resolved to get some books of our photos printed now.

A task like this is daunting – how did you approach it?
It took nearly ten years to complete, so I’m not sure about my approach. I made a concerted push at the beginning, getting 400 or so done in the first month. Then I would do 50 in a go when I had time. It was such a repetitive monotonous process that it was difficult to keep the momentum. When I took a moment to review the images and saw how great they were, I got motivated and pushed for the next group to get done.

Were you always planning on making a book for your folks as a gift?
When I started, the only goal was to get the slides digitized and on a shared drive for my mother and father. Through the process of handling the slides and seeing the images for the first time in years, I began to feel they deserved something more. I don’t think you can engage as deeply with the photos through a screen. Once the book was printed, I spent hours flipping through it, finding new details and discovering new favorites.

Now that the book is done – what would you do differently – are you inspired to document your life?The book was made for my parents and as a result, I prioritized getting as many images in as possible. I laid out the book quickly. I wish I had taken more time on the layout and reviewed the photos closely. Once I saw the photos printed, some were much better than I had thought when I saw them on the screen and justified more real estate. I would also like to add quotes from those involved to bring more life to the images.

Personally, the process confirmed my belief that documentation, digital or physical, of these types of life experiences is important. It provides a way to relive the experience and to keep the memories alive. It made me commit to improving my photography skills and capturing as much as I could on recent trips to Greenland and Newfoundland.

Another offshoot of the PCT project was that I started doing public presentations of my trips. I had such fond memories rekindled of my parents’ slideshows and lamented that we don’t share our experiences like that anymore. I find it to be much more gratifying than simply putting up an Instagram post.

The Art of the Personal Project: C J Foeckler

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  CJ Foeckler

I’ve been creating my Christmas card series since 2007.

It originally started as a joke to take a goofy portrait of myself in my single days to give to friends. It’s now turned into a serious project every holiday season that friends and family eagerly await the release of. We like to ‘out-do’ ourselves in terms of goofiness, quirkiness, or cleverness every year. It’s a goal of ours to create something that looks so real in terms of concept and execution, that if it were found on the street, someone would think that it was a real ad, band photo, or album art.

In the early years it was just me, then my cat Opie came along, followed by my wife, and now our two girls. It used to be easy to shoot something goofy, but now it’s become a fun challenge to create a realistic concept that works with all of our family members. Sometimes the concept is a loose idea that is worked out the day that we shoot and release it, and other times it’s figured out months in advance. This year’s concept is already worked out, we just need to purchase some clothing and props and shoot nearer the holiday season.

Last year’s card was the most complete to me in terms of realism and concept. We created a band, a song, album art, and merch. I recorded a simple song with my daughters, shot and designed the album art, and even had a merch site to sell t-shirts, mugs, and prints for family and friends.

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Daily Edit – Summit Journal: Michael Levy




Summit Journal

Editor: Michael Levy

Art Director/Photo Editor: Randall Levensaler

Heidi: With a year under your belt, what are your top learnings from the past year?
Michael: Making a magazine is the easy part – or at least it sometimes feels that way.

Editing a magazine – from commissioning and greenlighting articles and imagery to then working with the writers and photographers to perfect their work and get the assignments over the finish line – is the dream job for me. I feel beyond lucky to be doing this. But all the other stuff that comes with it? Business ops, marketing, and all the other shit… that stuff more often than not makes my head spin trying to keep it all straight and figure out the optimal way to do things. I’m constantly learning things, often things that I didn’t know that I didn’t know. As someone who has spent all my time on the editorial side in the past, wearing a bunch of different hats – from customer service rep to ad sales – has given me a new found appreciation and admiration for the folks who make everything else run smoothly. There’s just as much an art to that side of the equation. 

There were 319 past issues of Summit – and then you resurrected the title, why did you pivot on the naming convention?
There were a handful of reasons., When I shared my hopes to resurrect Summit with a former colleague, he asked me why I wasn’t going to just start a new magazine from scratch instead. “There are so many better names!” he said. Firstly, I just flat out disagree with him about the name  – what’s better than Summit for a climbing and mountaineering mag right?! Secondly, the whole point of resurrecting a magazine is to continue an existing story – to pick up where others left off. I’ve gotten to tell the broad strokes of the story of Jean and Helen, Summit’s founders, quite a bit at this point, and I still feel humbled to do so.

But just because I’ve brought Summit back to life, it’s not as though this is the same magazine it was in 1955 or 1965 or whenever. It’s a different project. Informed by that original title, yes. But not one in the same. So simply calling it Summit Magazine didn’t feel quite right. From 1990 to 1996, there was a second incarnation of Summit under which the name was tweaked to Summit: The Mountain Journal.

Calling the new iteration Summit Journal felt like a way to pay homage to both of these former eras, yet also signal that this is something new, something different.

I didn’t necessarily expect many people to read all of that into the name pivot. If anything, it’s more about keeping the mission straight in my and my art director’s heads here behind the scenes. To make sure we always remember that this title had a long, vibrant history before we came along and brought it back to life, but also that that shouldn’t dictate or limit what it is and can be in this new era.

You’ve been blending archival and current covers – are you leaning in into brand equity or balancing photography and the whimsical design Summit was known for?
It’s a bit of both. On the one hand, I think Summit Magazine’s most iconic covers are the illustrated ones by artists like Sheridan Anderson and Richard Pargeter. Continuing that tradition just felt like a no-brainer.

But doing an illustrated cover today also felt like something different in the outdoor media landscape, which has become overwhelmingly photo-centric. Don’t get me wrong, I don’t think that’s a bad thing; I just think the illustrated covers signal a different type of magazine.

Now, having said that, after I decided that I was going to do an illustrated cover for our first issue, I got a bit nervous. What if too many people were turned off by it? What if some people just wanted a cool climbing shot? Heck, I love an epic climbing photo as much as the next person. And so I figured I might as well do two covers – one illustration, one photo. That allowed me to have my cake and eat it. too.

And as I thought about it more, that felt like just one more way to capture the duality of this project – something old that is also something new. It suddenly seemed like the obvious way to do it. And with that in mind, we’re continuing to do two covers for each issue for the foreseeable future.

How did the archival content of Summit shape your contemporary editorial direction?
While it was always U.S.-centric, the older magazines had a very worldly sensibility. I’m very much trying to carry that forward.

The old magazines were mostly filled with pretty utilitarian stuff: how-to articles, trip reports, that kind of thing. I’m not against the latter, but I won’t be putting how-to articles or tech tips or gear reviews or any stuff like that in Summit Journal; there’s more than enough of that online. Rather, I’m trying to cultivate a more literary sensibility: climbing has, I would argue, perhaps the most literary tradition of any sport out there. There are old articles in the original Summit by climbers like Arlene Blum and Royal Robbins that are literary in a way that most stuff back than wasn’t. I’m trying to take that example and fill the entire magazine with it. Also to be clear: when I say literary, I’m not talking about esoteric think pieces or mind-numbing philosophy or impenetrable MFA-style prose. I’m talking the best kind of journalism, reportage, and essays that you see in the best of mainstream pubs – The New Yorker, The Paris Review, Esquire, the Outside of yesteryear – but with a climbing bent.

Congratulations on the mention in the NYT piece – what’s your take on the future of print publishing for independent magazines?
I’m wildly optimistic, as crazy as that might sound. In addition to Summit Journal, the NYT piece covered other great magazines like Mountain Gazette, Adventure Journal, Ori magazine, Emocean, and The Surfers Journal. But the article was focused just on the outdoors, obviously. A similar analog renaissance is occurring in seemingly every space, it feels like – whether traditional sports, or food and culinary arts, or what have you. I’m discovering new, wonderful magazines and magazine stores literally every single day. 

For me, the Internet and digital media have gotten so big that it can feel overwhelming. I have a couple online sources I rely on, but venturing beyond that feels scary – and there’s only so much time in the day that I want to be staring at a screen if I don’t have to be. In that kind of world, careful curation and high-quality print feel that much more valuable. 

I’m under no illusions that print will suddenly become the de facto distribution medium again or ever approach what it was in its heyday – no one wants that or is saying that would be good! But for delivering something different, for unplugging, for slowing down, for really absorbing a quality story and images… it’s hard to beat print for that. And I think there are enough people who agree to make it a thriving business for small, niche pubs like Summit Journal.

Have you been getting hearty photography submissions?
Yes! Right out of the gate submissions and pitches were slow – no surprise there. But now that it’s been almost a year since we announced Summit’s resurrection, there’s a steady trickle of both every week. We’ve started to commission some larger photographic stories, but our bread and butter continue to be submissions of already produced work. That’s just kind of the reality of the landscape and what we have the budget and bandwidth to work with. So with that in mind, if you have any great climbing or climbing-adjacent photos or ideas, send ‘em my way! mlevy@summitjournal.com