Featured Promo – Amy Rose Photography

Amy Rose Photography

Who printed it?
Mixam printed the Zine
Got Print printed the Art Cards
Primoprint printed the Postcards

Who designed it?
We designed the zine, art cards, and leave behind cards in-house. Chelsea has a background in graphics, so we create most of our own print and design projects.

Tell me about the images.
We’re passionate about capturing the beauty of spaces and well curated homes. Our zine reflects a combination of commissioned work and personal projects. We were inspired by the variety of unique elements that spoke to us, from the architecture and design to the colors and textures. Through each project, we’re able to showcase the beauty and character of each house and tell a story about its inhabitants.

How many did you make?
We sent out 100 mailers to select interior designers, architects, publications, and agencies. The hope is the promo will help create more awareness for our brand, allow others to get inspired by our creativity and provide insight into the quality of our work.

How many times a year do you send out promos?
This was our first promo mailer. The response has been positive, so we are planning to create more in the future.

Do you think printed promos are effective for marketing your work?
Absolutely! They stand out from other forms of advertising, like emails or social media posts. We can target specific audiences with personalized messages, while building brand recognition and create a lasting impression on potential clients.

Client experience is one of our top priorities. We wanted the mailers to be memorable and offer a glimpse of what it’s like to work with us. To accompany the zine, we included original art notecards and colored pencils so the recipient could customize the cards and pass along, a mini collaboration! Having that impactful presentation adds to the excitement of receiving an unexpected package.