The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Jonathan May

End of the Line is a personal stills project I’ve wanted to shoot in Moscow since 2013 when I lived there for two years.

I was living in the center close to the Red Square and didn’t really travel too far outside of my neighborhood. With over 17 million people living there I felt I didn’t really get a good sense of how a large percentage of the locals lived.

My plan was to travel to the end of every metro line and spend a night there to document the surrounding area in winter. Always looking over my shoulder, there was a constant sense of unease as the neighborhoods were a lot rougher than what I was used to. Battling temperatures of -20c with the sun setting at 4pm, I roamed for around 5 hours, or until I couldn’t use my fingers anymore.

What made this project more special is the fact that I have finally worked with Cinestill 800t, a film stock I’ve always wanted to use for its cinematic and moody aesthetic, combined with my Pentax 67II.

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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