The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Jonathan May

End of the Line is a personal stills project I’ve wanted to shoot in Moscow since 2013 when I lived there for two years.

I was living in the center close to the Red Square and didn’t really travel too far outside of my neighborhood. With over 17 million people living there I felt I didn’t really get a good sense of how a large percentage of the locals lived.

My plan was to travel to the end of every metro line and spend a night there to document the surrounding area in winter. Always looking over my shoulder, there was a constant sense of unease as the neighborhoods were a lot rougher than what I was used to. Battling temperatures of -20c with the sun setting at 4pm, I roamed for around 5 hours, or until I couldn’t use my fingers anymore.

What made this project more special is the fact that I have finally worked with Cinestill 800t, a film stock I’ve always wanted to use for its cinematic and moody aesthetic, combined with my Pentax 67II.

To see more of this project, click here


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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