Featured Promo – Kyla Rys

Kyla Rys

Who printed it?
My promo cards are a little less conventional. I printed these promo cards on 8×10 Canson Inkjet paper and backed them with 5×7 postcard stock at my school computer labs for my Business for Photography course at the Savannah College of Art and Design. I then wrapped them in 5×7 clear envelopes I bought at an art store nearby.

Who designed it?
I created the design for the images in Adobe Indesign. I made three different variations of the promo card with different combinations of the two front photos.

Tell me about the images.
I took these cover images in my hometown of Frisco and Keystone, Colorado. Being surrounded by such vivid environments heavily influenced a lot of the nature and warm colors I include in all of my photo work. I had my friends help me style and model for these images as I wanted to play with fashion and landscapes. They are some of my favorites!

How many did you make?
Since I was hand making the cards, I only sent out ten. I plan to send out more with the rest of my paper as I look for post graduate jobs.

How many times a year do you send out promos?
I aim to send them out twice a year once I get a stronger body of work to send.

Do you think printed promos are effective for marketing your work?
I think promo cards are an effective marketing strategy if the client looks at the card. It is a great way to catch their eye in a space larger than a business card. I think emails and social media messages on instagram and linkedin are cheaper ways to catch some client’s attention however. Promo cards are a great tangible thing to share if you can afford it!