The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Angelica Edwards
This mother wanted her son to have photos to understand her breast cancer journey
Photographer Angelica Edwards met Keyla “Nunny” Reece when she took an assignment to cover a story about hospital parking fees for her student newspaper at the University of North Carolina at Chapel Hill.
In 2015, Reece, of Hope Mills, N.C., felt a lump in her breast, got it checked out and was told it was a benign cyst. Two years later, she felt an additional lump, this time under her armpit, while simultaneously experiencing skin blotches and extreme back pain.
In June 2017, doctors diagnosed Reece with stage 4 metastatic breast cancer. It had spread to her ribs, lungs, spine and pelvis.
After the initial photo assignment, Edwards contacted Reece to see if she would allow her to document her journey.
Reece was excited to share her story. She said she wanted her son, Ryan, who was 10 years old at the time, to be able to look back and understand what his mother went through as he got older, and she was no longer here.
Originally this NPR story ran in October for Breast Cancer Awareness month and takes an intimate look at Reece’s breast cancer journey through pictures.
To see more of this project, click here.
Angelica Edwards is a photographer based in Chapel Hill, N.C. Follow her on Instagram @angelica_edwards2
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.
