Erica Allen

Who printed it?
Mixam, a friend of mine printed a mini portfolio with them a couple years ago and I really liked quality.

Who designed it?
A friend and mentor helped me decide the sequential order of photos, and I designed the layout in Adobe InDesign. I have a BFA in photography, but earned a minor in graphic design. I am no expert, but I can design simple things here and there 🙂

Tell me about the images.
The images were from various shoots over the past year or so. Many, but not all, were from test shoots. I love the freedom that testing brings and really enjoy collaborating with other creatives in my field to make our personal visions come to life. I work with prop stylists and food stylists on all of my test shoots and believe the final images are very much part of a team effort. I wanted the images in this booklet to tell a story, not just showcase pretty settings. Story telling through food is so interesting to me. Seeing the farm where it’s grown, to the chef turning into something delicious, to the final product, to the table scene where it’s being enjoyed, to the final crumbs of the last piece of pie is thrilling.

How many did you make?
I printed 100 copies.

How many times a year do you send out promos?
My goal is to send printed promos twice per year and email promos four times per year.

Do you think printed promos are effective for marketing your work?
I do. I acknowledge we are moving faster and faster into a digital world where printed marketing materials and printed works in general are growing obsolete. This saddens me because I appreciate the tangible. I love feeling the coating of the paper, flipping the pages, looking at it in different light, appreciating the way different types of paper accept ink, etc. I believe there are still creatives in the industry who feel the same way, and these are the people I hope receive my promos. Printed cookbooks and printed magazines such as Martha Stewart Living, Better Homes & Gardens, Food & Wine, and Cooking Light are dream clients of mine. I want the promos I send to resemble the type of work I’d like to shoot, in the format that it would be seen.

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