Who printed it?
It was printed at a small web press operation in Marble Falls, Texas. (about an hour outside of Austin) Their website and contact seem to be gone, I fear they didn’t make it through the pandemic.
Who designed it?
I designed it in photoshop myself but had a friend give me a hand getting it properly laid out in InDesign and press-ready.
Tell me about the images.
The subjects are all types of folks from in and around Austin. The cover shot is actually a judge out in Bastrop county, the Honorable Charles Carver. He and I worked in kitchens together years ago; one time he chipped my tooth with a microphone during a duet version of ‘My Way’ at karaoke. There are musicians, chefs, tattoo artists: weirdos, and friends of mine. I hand-painted the backdrop in my friend’s driveway and tried to light them all more or less the same.
How many did you make?
Since they were done on a web press, most of the cost was in setup fees. When the owner of the print shop called to quote me for 500 copies, he said the cost for 1000 would be practically the same. So naturally, I went with 1000. I still have a lot to give out though!
How many times a year do you send out promos?
I’m still pretty new to the marketing game. I’ve sent out a handful of postcard-type mailers with different designs before these newsprint ones.
Do you think printed promos are effective for marketing your work?
People are usually very responsive to these if I put one into their hands. It’s hard to judge the mailed versions though. I love printed materials regardless. That’s what’s especially great about these in my opinion – I really don’t have to be precious with them. I leave them in bars and coffee shops and put them into anyone’s hand that will stop long enough to let me.