Kaitlin Parry

Who printed it?

Who designed it?
I designed the poster, book, and postcards. I wanted the poster and the book to have a very early 90’s NYC art feel when you would get posters in the Voice, and artists would hand out their work in cards and books. I am from New York, and its artistic history has really influenced me.

Tell me about the images.
The book and poster represent the spark that made me want to be a fully professional photographer. Two of the cards are images from West Texas, I really enjoy traveling and these images never really have a place to live. The third image is a product shoot I did for the Company Palms.

How many did you make?
I made 100 books, I have friends asking me for more so I am thinking of printing more! I made 100 posters and 100 of each postcard. When I run through them, I make more as I use them as a business card.

How many times a year do you send out promos?
I am continually making digital promos. Some of my first internships for photographers involved running around New York handing out their promos to various clients and editors. I am continuously making promos, but sending them out to a client list becomes less frequent. Quarantine afforded me a lot of time.

Do you think printed promos are effective for marketing your work?
I am not sure. I have had clients reach out to me years after I had sent them a promo. I would say for every 25 promos I send I hear from one person. The book was a bit different as I sent it more to work friends as opposed to a traditional marketing campaign. I find that handing out cards to people has a greater impact than a standard business card. I find it is a good way to continuously foster relationships with various clients.

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