Who printed it?
I printed my promo with Blurb. Even though I’d heard great things about their magazines, I was still blown away by the quality.
Who designed it?
I started with a template from Creative Market, then updated the fonts and adjusted the layout a bit to work better with my images.
Tell me about the images.
Like I say in the promo, cocktails are a mood and an experience to be savored. So many of us have been missing our regular social interactions for the past year-plus, whether it’s a big night out, a party at home, or just getting together with a friend or two over a tasty beverage. I guess this was my way of lifting my spirits (heh) and reminding myself that the world will become a place we recognize again.
From a practical standpoint, I’ve been a food and beverage photographer for several years, so I had quite a few drinks in my portfolio already. When northern New Jersey was locked down early last year, it made sense to lean into beverage photography because I could handle the styling on my own much more easily than I could with a full food set.
How many did you make?
I printed a single copy to check for errors, tweaked a couple of images, then printed 75.
How many times a year do you send out promos?
With so many people still working from home, I haven’t worked from a strict marketing plan for printed pieces. Ideally, I’d like to send out quarterly promos.
Do you think printed promos are effective for marketing your work?
I believe in the power of the printed photograph and a well-executed printed promo. So much of our photography exists solely in a digital space now; it’s an ephemeral, yet oddly static way of experiencing photos. Printed pieces are undeniable and demand attention — flipping through a printed magazine creates an experience you just can’t get scrolling through social media feeds. And, of course, I think there’s something magical about having a big, beautiful cocktail staring you in the face. Maybe these pieces will end up in the recycling bin, but I hope some of them have a life outside of that and leave the recipients looking forward to post-pandemic cocktail hours.