The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Andy Anderson



I have lived in a small Idaho town for almost 30 years, it’s a town full of wonderful authentic hard-working folks. I love my town, but Covid 19 has affected all Americans in some way and has put undue hardships on us all. My work as a photographer always has me traveling out of state, that’s changed for me and most people for the time being.

Photography has always been my safe place, it helps me communicate, it helps me with the human connection, the connection that binds us all and since I cannot travel. I thought I would reconnect with my town and the people that surround me through photos. So, over the next few however days, weeks I’ll be posting portraits of these wonderful humans. They all have a place in OUR world and hopefully it will make you pause and think about this strange period and how that is affecting your community and the people that surround you and hopefully we will never pass this way again. Here is a link to follow this series on LinkedIn.

(I shot all these with the proper safety precautions, alone and kept my 6)


To see more of this project, click here.



APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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