The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Cade Martin

I have a strong affinity for Mexico, the place and its people. I have been traveling there since I was a little boy and have returned numerous times for personal and professional photography projects.

I visited the state of Tamaulipas for a couple of days and created this series of photographs on farm workers.

On a ranch just north of Tampico, I came across migrant workers harvesting onions from the fields. This part of Mexico, just south of the Tropic of Cancer and a few miles from the Gulf of Mexico, is ideal for growing onions, hot chili peppers, and soybeans – its rich, tropical soil yielding multiple crops year-round. The onion harvest is a hectic operation that involves picking the onions by hand. Once cut, they are left in the fields to dry before being trucked to a shed to be sorted, packed and ultimately shipped to market. To work the fields, a nomadic group of Tamalín Indians makes a yearly journey here from the tropical state of Veracruz.  Their weather beaten faces tell a story of many years of hard work in the fields under the relentless sun. I made these images in a shed, close to the fields where they worked – in the middle of their day.

As a “commercial” photographer, I really enjoy what I do. Of course, there are great characters and stories to capture in any shoot – but I continue to be intrigued by real, every-day people.  I try to seek them out whenever possible, like I did the migrant workers on this ranch.  You can’t make any of it up – the authenticity of their faces, their culture, how they carry themselves or what they face in the reality of their day is endlessly rewarding for me.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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