The Daily Promo – Lucy-Ruth Hathaway

Lucy-Ruth Hathaway

Who printed it?
It was printed by Dayfold, who are based in the UK.

Who designed it?
I came up with the concept of The Food Styling Encyclopaedia, along with the accompanying titles. The graphic design is by Wildish & Co.

Tell me about the images?
All the images are taken from my collaborations with set designers and photographers; they are almost entirely made up of personal projects. The process began by thinking of all of the words for the Encyclopaedia, which took about 3 months. I then either matched the words to existing personal work imagery, or conceptualised images to illustrate each title.

How many did you make?
I did a first print of 100, which I then made some amendments to and printed a further 250.

How many times a year do you send out promos?
I got such a good response from the first promo I sent out in early 2019 that I decided to make the next one into a small book that people would want to keep.

Do you think printed promos are effective for marketing your work?
As a food stylist, I have had a huge amount of publicity and also commercial exposure from The Food Styling Encyclopaedia.

There Are 1 Comment On This Article.

  1. This is so well done! Loved it. It made me wonder if there is a way to get or buy a copy. So much thought went into it. I’m going to be dreaming of food tonight.