The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Justin Bettman

When it became clear that the COVID 19 quarantine was going to keep us at home for a while, I was really bummed. This meant that the situation had become really serious, lives across the world were at risk, and all my commissioned jobs were cancelled. For a personal project, I wanted to create a series of quirky images that illustrated things that we could all be doing alone during this quarantine. This was the impetus for my latest personal project, Isolation Inspiration.

There are many ways in which people are providing assistance during this global pandemic. I am extremely appreciative of the many healthcare and food workers on the frontlines, the photojournalists who are capturing the stories that need to be told, and the individuals sewing masks from home. While I don’t have skills to contribute in these ways, I started Isolation Inspiration in hopes of bringing a small smile to people’s faces during a challenging time.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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