The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Bruce Brown

A Portrait of a Modern Bullfighter in America.

After a twenty-year break from bullfighting in Mexico, Agustín Gutiérrez returns to the ring. He talks about his passions and fears in this new version of bullfighting in the central valley of California. Depicted in this film is the Bloodless Variation of Azorean Portuguese Style Bullfighting a non-abusive, pro bull, non-kill interpretation of traditional bullfighting. No bulls during these festivals are injured or harmed.

Directors Statement

What interested me in this project was the glimpse into this variation of Azorean Portuguese Style Bullfighting, a bloodless interpretation of traditional bullfighting. In that the bull and the fighter are on equal ground. Having witnessed traditional bullfighting in other countries it was refreshing to see the bulls leave the ring in the same shape as they entered. That cannot be said for the matadors who often are introduced first hand to the power of these creatures. I hope you enjoy this character study of this controversial sport.


Bruce Temuchin Brown is a California based filmmaker/photographer/artist specializing in portraiture of the human condition. He attended the noted Art Center College of Design, in Pasadena. His clients include AT&T, United Airlines, NCR, Chevron Texaco, Money, Forbes, Chicago Tribune Sunday Magazine, USA Weekend Magazine, Chronicle Sunday Magazine and Hemispheres, to mention a few.

He lives in the Napa Valley with his beautiful wife and newborn son.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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