The Art of the Personal Project: Pedro Oliviera

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Pedro Oliveira

In the wake of 2017 Women’s March and the fierce #metoo movement, on which brave women stood for themselves bringing down some of the most powerful men in the United States, I decided to start a project that would have as subject equally fierce women.

“Beyond the 60th Sense” is a photo essay done over the course of two years on which I photographed and interviewed females over 50s and listened to their opinions and experiences on relevant topics such as body empowerment, body shame, ageism, work/payment equality, mental health, sexuality, among others.

“Beyond” is about breaking the paradigms of arbitrary perfection when it comes to female beauty. It is a silently loud protest against the fallacy of feminine beauty being linked to youth, so widely advertised and spread nowadays.   Finally, “Beyond the 60th Sense” is also about hearing the voices of an important part of our society on relevant and sensitive topics without judging their position but rather cherishing the paths that took them to such views.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

Suzanne Sease

Leave a Reply

Your email address will not be published. Required fields are marked *