The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Michael Greenberg
Climbing Sherpa’s: Everest’s Heroes
These are the giants whose shoulders serve as the stepping-stone for westerners to become hometown heroes by summiting Everest. Little consideration goes to the climbing Sherpa’s who make sure the conditions are safe. They do the heavy lifting and take on the bulk of the risk. The Sherpa’s are the front line and have lost friends and relatives. The westerners do it for the challenge, thrill, bragging rights, and fame. The Sherpa’s do it because it’s the biggest paycheck available to feed their families.
To see more of this project, click here.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.