Who printed it?
Right off the bat, I knew I wanted to print this on newsprint. We came across Newspaper Club – they specialize in newsprint in tabloid sizing. It was a great option for a small run as well. And, I was able to print one to start as proof and nit-pick color etc. I was so pleased with the results.
Who designed it?
Luckily, I’m married to a Creative Director – Lizzy Sonenfeld (@lizz_zzz_y). We’ve worked together for a long time, so the process is really collaborative and natural. I knew I wanted to marry colorful graphic images with strong player portraits and she did a great job of working it all in together.
Tell me about the images?
I went out to Minnesota with a buddy for this tournament, looking forward to capturing both action photos and portraits. It’s the largest pond hockey tournament in the US so I knew there would be a ton of character. We set up a scrappy portrait tent directly on the ice (it was below 0°F most of the weekend), and capturing the portraits as players were coming off the ice was the real highlight. The small details – frosted beards and eyelashes and subtle expressions – were so much fun to capture.
How many did you make?
We printed 200 newspapers, and made 150 hand-addressed packages with postcards.
How many times a year do you send out promos?
Honestly, this is my first one, and I’m already planning the next. It’s been an awesome challenge to myself creatively, and really rewarding to get these into people hands to open up conversations.
Do you think printed promos are effective for marketing your work?
I was skeptical going into this, but it’s been really effective. Doing a small batch and sharing with relevant people/agencies was the key for me. So much more effective than cold calls/email blasts. I’ve already landed a couple of jobs because of the work too so I’m very stoked with the results! It’s been great to see people hold tangible printed work in their hands and respond to it with honest critical feedback.