The Daily Promo – Jennifer Causey

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Jennifer Causey

Who printed it?
Print West in Woodinville, Washington

Who designed it?
Kaela Rawson
We worked together to create something that showcased the photos but also had a sense of design and aesthetic. I worked with some prop stylist friends to get feedback and help me choose and pace the imagery.

Tell me about the images?
The images are a combination of test shoots and assignments. I wanted to showcase some shots that don’t really get a chance to be seen. I started looking at some of my recent work to see what I was drawn to. The images that stood out seemed to have a similar color story and feel. The cover image was actually a last-minute addition. It came from a test shoot I did with prop stylist, Audrey Davis. I was looking at a final draft of the promo while I was editing this shoot and I liked how it looked with the yellow font we had chosen to use, so I went with it.

How many did you make?
I printed 1000

How many times a year do you send out promos?
1 to 2

Do you think printed promos are effective for marketing your work?
Yes, I think it is nice to have something tangible to catch people’s eye and to hold on to, and to hopefully make them remember you for future assignments.

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