The Art of the Personal Project: Max Hirshfeld

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Max Hirshfeld

As many countries are reassessing their responses to mass immigration, Max Hirshfeld, one of the great American photographers working today, delves deep into the visual memory of the Holocaust—a subject difficult to grasp and almost impossible to document—to share the story of his parents’ enduring love in a time of war.

Max’s parents, Polish Jews who survived the Holocaust raised him in a small city in Alabama, where life in the South of the 1950s and 1960s was quiet and mostly idyllic. But lurking under the surface was a remarkable yet tension-filled history that fully revealed itself only after he had a family of his own. Max knew the outer perimeters of his parent’s story – the challenges of being Jewish in a place that increasingly alienated them, their individual trajectories as they moved through adulthood, and their chance meeting and secret romance in the Polish ghetto.

But it took a pilgrimage to Poland with his mother in 1993 (and the discovery of post-war letters between his parents) to more fully acquaint him with the depths of their tragedies and the exceptional love story that sustained them throughout separation until they were reunited in the USA in 1949.

Though Sweet Noise: Love in Wartime (Damiani – October 2019) features events that began seventy-five years ago, the material is eerily timely.  As Eastern Europe grapples with this horrific legacy, and many countries are reassessing their responses to mass immigration, those in a position to bear witness need a supportive environment wherein art and language serve to remind the world what can occur when hatred and the concept of ethnic cleansing are given free rein.

  

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.