Heidi: How did this project come about?
Abhishek: I had recently watched the classic ‘Days of heaven‘. Its visual style, colour palette and the beautiful use of the golden hour light, especially for the landscape shots, inspired me to work on this project. It sparked the idea of shooting a fashion story in a setup which has a natural and raw energy.
What was the direction for the work?
My idea was to bring the characters alive in an uneventful, humdrum summer setup and let the characters be a part of the surroundings. With no defined relationship between the characters, I wanted it to have a free-of-ties feel.
Did you pitch this idea or did they ask you to submit?
I submitted them the story for a possible publication.
How much personal work do you do?
I do it as often as I can between the commercial projects.
Why did you choose this location?
For the look and feel I had in mind for the story, I needed a place which has a rural, countryside vibe and natural empty spaces, giving the characters an opportunity to be as close to the nature as possible. I always had it in mind to include elemental landscape shots to emphasize the summer vibe and complement the styling.
Tell us about combining landscape and fashion.
Landscape photography is very close to my heart. One of the things which drew me towards photography was the excitement of capturing a vista to stir the emotions of the viewer. Fashion I believe is a way of expression, emoting through styles. When combined with a landscape, whether it is to complement or juxtapose the fashion element, together it works seamlessly to bring out the intended emotions.