Gabriela Hasbun

Who printed it?
White Wolf Web Printers. From day one George had the vision to print this series on newsprint and he was on point.

Who designed it?
George McCalman of

Tell me about the images?
The images are from two rodeos in California that I’ve been documenting on and off for the past ten years. One is the Bill Pickett Rodeo (an all-black rodeo) in Oakland, CA and the other is the Silver Buckle Rodeo in Taylorsville, CA. I attended my first rodeo back in 2007 in Oakland and the following year I took my RZ and that was that. All of the series is shot on film. I fell in love with the people, the fashion, the horses, and the landscape.

I love learning about this part of American culture that is so foreign to me. I am a fly on the wall with my favorite camera and a couple of lenses and nothing else. It’s majestic. With this promo, I wanted to create something that editors would keep or pin to their walls. I knew it was time to share work I am deeply connected to, especially personal work of mine they might not see me share regularly.

How many did you make?
1000 printed copies

How many times a year do you send out promos?
Once a year

Do you think printed promos are effective for marketing your work?
I think art departments are quite overwhelmed with email outreach these days so I’m hoping it’s nice for them to receive a thoughtfully designed and edited zine.

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