The Daily Promo – Darrin Haddad

Darrin Haddad

Who printed it?
Bestype Imaging

Who designed it?
Joe Haddad

Tell me about the images?
I began this project with the conceptual focus on “Rocks, Paper, Scissors”. The game’s title has an obvious material parallel to stone, paper, and metal, subjects which align with my practice as a still life photographer. I took the material focus as an opportunity to strip back and abstract my usual approach, pushing the combinations of flat and reflective material into extreme geometry. The cyclic nature of the game, however, has another connection. I worked in tandem with my designer on this project, delivering ranges of compositions and angles on each subject as the shoot progressed. He would, in turn, punch in on the subject, further cropping and abstracting each piece of metal or paper until the composition for the book felt completely different from my initial shots. These crops would then inform my new explorations of each composition. In this way we had a back and forth, where each of our practices informs the other.

How many did you make?
500

How many times a year do you send out promos?
This is the first one in a series that I plan on sending out every 6 months.

Do you think printed promos are effective for marketing your work?
Yes. Printed pieces are great way to reach creatives who wouldn’t ordinarily see your work. It’s also an opportunity to showcase an interesting personal project or a long-term collaboration. In the end, any way of getting your images in front of prospective creatives is an opportunity not to be dismissed.