Who printed it?
Magcloud (8.25”x5.25” digest)
Who designed it?
Tell me about the images?
Got a call from Brent Lewis at The New York Times, and he wanted to try something a little different covering the Consumer Electronics Show here in Vegas. We thought about it for a day then came up with doing multiple exposures in addition to a little video and traditional stills…huge props to Brent for green-lighting everything.
Speed was a factor (had to file a few times during the day) so all multiple exposures were done in camera in real time…basically find a scene/backdrop, take a picture, find another scene to layer over, take a picture, etc. Most frames consisted of 2-5 exposures. Other edits I would pick one scene and shoot several images in succession for a bit of motion.
Was only commissioned by NYT for one day, but between other CES shoots kept at it to build the edit up a bit more.
How many did you make?
120 + 1 proof for color corrections…shorter, more targeted run to keep costs down.
How many times a year do you send out promos?
Try for seasonally, but if a cool shoot comes up that works as a promo I’ll get something out a little quicker.
Do you think printed promos are effective for marketing your work?
Absolutely, especially being in a smaller/medium-sized market. Moved to Vegas about a year ago and aside from emailing with editors I regularly work with, I needed a way to get the word out that didn’t involve email/internet/travel. Plus if you’re targeted and lean with costs it’s low risk, high reward…one small run can yield several jobs, which pays for the promo and then some.